Field notes from a Google Ads agency that ships.

Build the Perfect eCommerce Offer: 7-Component Framework

Better ads won't save a broken offer. Here are the 7 components that drive conversion rate and AOV - and the testing framework to dial them in.

13 min readRead post

Fix a Google Merchant Center Misrepresentation Suspension

A misrepresentation suspension does not always kill your ads. Here is the exact checklist to diagnose it, fix it, and get approved without burning your reviews.

11 min readRead post

Fix Your Performance Max Campaign That Is Wasting Spend

Most PMAX campaigns bleed budget through five broken settings. Here is the exact checklist to stop the waste in 15 minutes.

Google Ads Demand Gen: Scaling Tool or Overhyped Trap?

Demand Gen is 6 years old and widely misunderstood. Here is what it actually is, who it works for, and when you should add it to your Google Ads stack.

11 min readRead post

ROAS vs POAS: Why a 5x ROAS Can Still Lose Money

ROAS hides your costs, so a 5x ROAS can still bleed cash. Here is when to track ROAS, when to switch to POAS, and the furniture-store case that proves it.

9 min readRead post

How to Set Up the Simprosys Google Shopping Feed on Shopify

A step-by-step walkthrough for connecting Simprosys to Shopify and Merchant Center, including the one setting most stores leave off by default.

Google Ads agency vs community: which actually scales your ecom store

Google Ads agency vs community: which actually scales your ecom store

Agency = done-for-you at % of spend. Community = DIY with mentorship, free. When each fits your ecom store. Most operators start in community, not agency.

Google Ads vs Facebook Ads for dropshipping - which one wins in 2026?

Google for buying-intent. Meta for top-of-funnel creative. Head-to-head from 200+ ecom accounts on which channel works best for dropshipping in 2026.

9 min readRead post

Google Shopping Ads for dropshipping (the structure that prints)

Google Shopping is the bottom-of-funnel print machine for dropshipping. The structure, feed engineering, and bidding 200+ ecom stores use to beat single-PMax by 17% ROAS.

9 min readRead post

Performance Max community: where ecom owners share live data

Performance Max community: where ecom owners share live data

Why a Performance Max community beats solo learning. Real tROAS curves, asset group structures, and live account data shared in chat. Join free.

11 min readRead post

Performance Max for dropshipping (the structure 200+ accounts use)

The Performance Max structure 200+ ecom dropshipping stores use. Two asset groups split by margin tier beat one by 17% ROAS at the same spend, plus the bleeding-money leaks.

Shopify Google Ads community: the 740-operator network running 7-figure stores

Shopify Google Ads community: the 740-operator network running 7-figure stores

The Shopify-native Google Ads community: server-side tracking, dropshipping feeds, variant pricing, Performance Max. 740+ operators, free forever. Join now.

12 min readRead post