Best Google Ads Agency for Shopify: Reading the Reddit Threads Straight
We're a Shopify Google Ads agency. We read the r/PPC threads people cite here and wrote down what they really say, including where they disagree with us.
- 12,000+PMax campaigns audited
- 200+Live ecom clients
- €200M+Tracked sales
A correction we owe you
An earlier version of this page made two claims that the threads do not support. Both made our sales case look stronger than the evidence does.
One: we said 50% of Shopify purchases go unreported to Google Ads, "traced to consent gaps and conversion tags that were never moved to server-side tracking." Nothing was traced. Go read the thread (r/PPC, 16 July 2025, 2 upvotes, 12 comments). Nobody in it mentions consent mode. Nobody mentions server-side tracking. Nobody mentions browser tracking prevention. We invented a list of causes and attributed it to Reddit, and the causes we invented happen to be things we sell.
Two: we said the thread on hiring a part-time manager "leans toward dedicated" because feed and tracking need constant attention. The words "feed" and "tracking" do not appear in that thread at all. The second-highest reply explicitly recommends hiring part-time. We reversed it.
Here's what the threads say.
What the "50% less purchases" thread actually says
Google Ads - 50% less purchases tracked for Shopify Stores (r/PPC, 16 July 2025, 2 upvotes, 12 comments) is a small thread about a two-day dip, not a systemic tracking failure.
u/Speech_Safe writes: "Has anyone noticed a significant decrease in purchases and revenue recorded on Mon and Tue? For 5 of our clients we're seeing a 50% decrease regardless of the way conversion tracking has been implemented. Looking at Shopify data, everything seems fine."
That bolded part matters, and it is the part that kills our old story. He later confirms the five clients track three different ways: "For one of them thru Shopify app, for another thru Simprosys, for the third manually thru custom pixel." A problem that shows up identically across three different tracking setups is evidence against a tracking-implementation cause, not for one.
The only explanation anyone offered came from u/ppcwithyrv: "This is because of prolonged sales from July 4th and Amazon Prime which just finished Friday. The algo needs a bit to normalize." The thread never resolves. The real numbers he gives are "66 per day on average vs 33 on Mon and Tue, 170 p/ day vs 70 on Mon and Tue."
Two days. Five clients. One holiday weekend. That's the thread.
The feed thread is the good one
Questions about Shopify + Google Merchant Center configuration for Shopping Ads (r/PPC, 24 August 2025, 6 upvotes, 18 comments) is the most useful thread of the four, and it is not about rejections. We previously described it as a store owner fighting to get Merchant Center to "accept and approve a feed," with snags around shipping settings. That's not it. u/blogger4life has 100 products already syncing through the Google & YouTube app and asks a simpler question: should he edit titles in Shopify or in Merchant Center?
The answers are worth reading in full, because r/PPC genuinely disagrees with itself:
- u/fathom53: "Get a shopping feed app you can edit your feed inside of or look at using a supplemental feed to make edits to your shopping feed. Fill out all optional feed attributes and make sure they are geared towards how people would search for the different products and SKUs on your site. You might as well focus on your shopping feed before doing anything else."
- u/DiscussionLate9101 argues for a supplemental feed specifically so you don't wreck your store's organic rankings: "If your product titles in Shopify are already optimized for SEO and ranking well, you might not want to change them directly there."
- u/Content-guy22 says the exact opposite: "you should always in all cases, make updates at the source file. this means Shopify admin in your case."
- u/PPC_Chief and u/matthainey both recommend Simprosys over the Google & YouTube app.
That disagreement is real and we're not going to flatten it. For what it's worth we're closer to the supplemental-feed camp, because we have watched Shopify title edits cost stores organic traffic. But "always edit at source" is a defensible position held by people who do this for a living.
The hiring thread says the opposite of what we told you
Advice for Hiring Part-Time Google Ads Manager (r/PPC, 22 March 2025, 7 upvotes, 15 comments) is not a Shopify store owner asking about feed and tracking. u/xferok runs an SEO and web dev shop, manages about £5k/month in ad spend for ecommerce clients, and wants to hand it off. His three worries are that a hire "won't care as much as I do," "won't be trying to grow the accounts," and "won't understand the clients like I do."
The top reply (u/tsukihi3, 7 upvotes) is about incentives: "The secret is to pay decent money and you'll get decent people. The other secret is don't be an ass and you'll keep better people."
The next (u/fathom53, 5 upvotes) is the one we should have quoted the first time:
Why not just hire someone part-time as an employee. We have done this in the past. Lots of people would be happy for a part-time employee role in this market.
We sell full-service management. We told you Reddit says part-time can't keep up. Reddit's actual advice, from the second-most-upvoted comment, is that part-time works fine if you hire well and pay properly. That one is on us.
The structure thread doesn't redirect to the feed
What's your Google Ads campaign structure for Shopify brands in 2026 (r/PPC, 13 April 2026, 0 upvotes, 11 comments). We said its "top replies redirect almost immediately" to the feed. They don't.
The three highest-voted replies are about budget and structure, not feeds. u/TTFV says dynamic remarketing is already built into PMax and that Shopping "for most shops should be a good 90% of your ad spend." u/fathom53 says "Budget, target country, SKU count all matter. There is not a one size fits all approach." u/ppcwithyrv says fixed percentage splits are "a little too formulaic now."
Exactly one reply makes the feed argument, u/thristy_seeker, and it sits at 1 upvote, the bottom of the thread: "If the feed is weak, PMax just scales weak inputs faster." He also recommends you "separate heroes from long-tail SKUs" and "improve titles / images / merchandising logic."
We agree with that comment. That's why we quoted it as "the top replies." It wasn't. It was the least-upvoted one, and we promoted it because it agreed with us.
'50% purchases' thread
2 upvotes
Merchant Center config thread
6 upvotes
2026 structure thread
0 upvotes
Agencies named across all four
0
Where we actually stand
That's the reporting. This part is just us, and you should weigh it accordingly.
We still fix the feed before we touch campaign structure on a Shopify account, and we still set up server-side conversion tracking early. We do that because of what we see across 200+ live accounts, not because r/PPC told us to. One score-1 comment and one "focus on your shopping feed before doing anything else" is not a mandate, and we shouldn't have dressed it up as one.
What we'd genuinely take from these threads if we were hiring:
| What the thread says | Who said it | What we'd do with it |
|---|---|---|
| "Focus on your shopping feed before doing anything else" | u/fathom53, Aug 2025 | Ask any agency what they'd change in your feed, before they talk campaigns |
| Supplemental feed protects your store's SEO | u/DiscussionLate9101, Aug 2025 | Ask whether they'll edit titles in Shopify or in a supplemental layer, and why |
| "Pay decent money and you'll get decent people" | u/tsukihi3, Mar 2025 | Applies to agencies too. Cheap retainers buy junior time |
| Part-time employees work fine | u/fathom53, Mar 2025 | You may not need an agency at all. Genuinely |
If you want to pressure-test your own feed and tracking for free first, Google Ads eCom Lab is our free room, 1,100+ D2C and dropshipping operators, plenty of them on Shopify. When you want someone senior to own it end to end, that's what our Shopify Google Ads agency does.