Is Google Shopping Worth It for Dropshipping? Reddit Is Split

A correction we owe you

One: we built a section on a post Reddit flagged as spam. We called the DSers/OFG thread "the thread that matters most for anyone actually running a dropshipping catalog." Its top-voted reply, from u/throwawayowl999, is: "Move on, people. Just another scammer trying to indirectly advertise their (AI-generated) app." The poster does go on to pitch a metafields-based solution. We didn't mention any of that.

Two: we invented the verdict of the main thread. We said r/dropship's "Worth it or not worth it" thread concludes "worth it if your product margin can absorb the actual cost-per-click." Nobody in that thread discusses margins against CPC. The poster's own conclusion is that Google lost to Facebook on conversion rate.

Three: "Nobody complains their Shopping ads don't convert. They complain their feed keeps getting rejected." Flatly false. In that same thread, one person says Shopping is "super expensive," and the poster reports Google converting at 1.78% against Facebook's 4.29%. That is a complaint that the ads don't convert.

Four: we attributed a feed checklist to Reddit. Missing GTINs, price mismatches and thin titles are real problems we fix every week. They are not what the DSers thread describes. That thread is about supplier data typos and a fulfillment conflict.

The "worth it or not" thread leans no

"Google Shopping Ads - Worth it or not worth it for Dropshipping" (r/dropship, 16 May 2020, 3 upvotes, 15 comments). Note the date. This thread is six years old and we presented it as current.

u/justhereformarketing notices AliExpress advertising heavily on Shopping and asks if it's worth it. The replies split:

• u/DonkEcom, for: "Definitely! Buyer intent can't be beaten. Customer is searching for your product, you show them your product... you skip the cold and warm traffic go straight to hot."
• u/amehta88, against, in four words: "Super expensive leave it."
• u/vintayge: "starting out with FB first to do product testing, need to understand your product first before being able to market it well."

And then the poster's own conclusion, which is the thread's real ending:

Interestingly enough my traffic from Facebook and Instagram Ads convert higher (4.29%) than Google Ads (1.78%) for some reason... Price competition is just too high for Google Ads and dropshipping. Thanks Amazon/Aliexpress.

The thread we cited as our "yes, conditionally" evidence ends with the guy who asked deciding it's a no, for a reason we never mentioned: on Shopping you sit in a price grid next to AliExpress. That is the single hardest structural problem with Shopping for dropshipping, and our old page didn't have it anywhere.

The experience thread is genuinely mixed, and useful

"What's been your experience selling dropship products on Google shopping?" (r/dropship, 4 June 2024, 2 upvotes, 17 comments) is the fairest thread here, and this is where feed problems are real.

• u/Preparation-Next, the success: "About 1.5 years ago I only used Google and scaled a store to £30k months. Took time but was consistent once it got going. Unfortunately my product had alot of returns due to its nature which is why I stopped." Note he stopped over returns, not ad performance.
• A since-deleted account on feed quality: "the content supplied by suppliers to furnish the product were so pants, ALL items were rejected!" Same person on policy: terms like "healthy" get flagged for "unsubstantiated claims." And the upside: "once you get to know it, it is a invaluable resource. Free shopping listings, win!"
• u/gobreadwinner on a suspension: "I had to update my returns policy page to be compliant. Still a pain in the butt when Google suspends accounts and doesn't point out exactly what needs to be fixed in your account, feed, website etc."

That's the honest case for our line of work, and we didn't need to invent anything to make it. Supplier content got a whole catalog rejected. A returns policy page took an account down. Nobody told them why.

The DSers thread: good question, bad source

"Dropshippers using DSers/OFG - are you selling on Google Shopping? How's your feed approval rate?" (r/dropship, 29 January 2026, 4 upvotes, 7 comments).

u/Wonderful_Till_8088 describes supplier data arriving as "Colour: Azul", "Size: Asian XL", "Matrial: Poylester" (his typo, deliberately), and then the interesting part: "Google rejects half their products for inconsistent data. But they can't clean it up in Shopify because it breaks fulfillment - DSers needs exact variant matching to route orders."

That collision, fix the feed and you break order routing, is a real problem and better than anything we made up. But note what this thread is and isn't:

• The poster is asking whether it's widespread: "Is this actually a widespread problem, or did I just happen to find the few people dealing with it?"
• Nobody confirmed it.
• The top-voted reply calls him a scammer promoting an AI-generated app.
• He follows up by describing his solution, using metafields as a separate layer.

So it's an unverified problem statement from someone the room read as a vendor. It might still be true, and it matches things we see. But "DSers/OFG sellers on Reddit report inconsistent feed approval rates as the real bottleneck" was us laundering one person's sales pitch into a Reddit finding. Deleted.

Best result reported

£30k months

FB vs Google conversion, 2020 thread

4.29% vs 1.78%

'Worth it' thread date

May 2020

DSers thread top reply

"scammer"

Our take, and we're selling something

Here's ours, clearly separated.

Feed quality decides Shopping performance. We believe that from 200+ live accounts, and the 2024 thread supports it: a whole catalog rejected over supplier content, an account suspended over a returns page. Merchant Center is a gate, and most dropshipping catalogs fail it before the ads get a fair test.

But we owe you the part that hurts our pitch. u/justhereformarketing's problem was not his feed. It was that Shopping puts your price next to AliExpress's price, on the same screen, in front of someone comparing. No feed work fixes a structural price disadvantage. If you're dropshipping a generic product that AliExpress sells directly, Shopping may simply be the wrong surface, and the best feed in the world won't save it.

That's the question we'd ask before hiring anyone, us included: is my problem a feed problem or a price problem? They look identical in the dashboard, and only one of them is worth paying to fix.

If your feed keeps getting rejected, Google Ads for dropshipping is built to fix that end to end. If your real problem is price, ask in the free Google Ads eCom Lab first and we'll say so.