Best PPC Community on Reddit: A Google Ads Agency Reads the Threads

What we actually did

We read the r/PPC threads that come up when people ask this question, then wrote down what's in them. No survey, no poll, no secret data. Just public threads, linked, with the numbers we saw on 16 July 2026.

Where we have an opinion, we say it's ours. Where the thread says something, we quote the thread. Those are two different things and this post keeps them apart.

r/PPC is big, old, and Google turns up in person

r/PPC had about 273,000 members when we pulled Reddit's public subreddit data on 16 July 2026. It started in 2009. It covers Google, Meta, LinkedIn, TikTok and Microsoft Ads, across every industry from SaaS to local services to ecom.

Size alone would be boring. The depth is the part worth knowing about.

On 3 August 2022, Google's Ads Product Liaison ran an AMA on Performance Max under her own account, u/ginnymarvin. It pulled 138 upvotes and 171 comments. Not a press release. An actual person from Google, answering actual questions, in public, on Reddit. Very few subreddits in any niche get that.

Back in August 2019, an agency posted their internal PPC onboarding checklist and just gave it away. 100 upvotes. The replies are people saying they'd use it: "This is fantastic." "Brilliant!" One commenter said their agency was building an internal process library and would use it as a template. Somebody handed over their real process for free and the room said thanks. That's r/PPC at its best.

The thread that shows what r/PPC is, and isn't

In February 2024 someone asked how independent marketers stay on top of Google Ads changes. Small thread: 7 upvotes, 14 comments.

Here's the honest part. The best-voted reply pointed off Reddit: "Just follow the right 5-6 people on Linkedin and you'll get daily changes over the interface." Other replies said the same kind of thing - sign up for Google's newsletter, subscribe to Search Engine Land.

Read that straight and it isn't a knock on r/PPC. It's r/PPC being honest about what it is. It's a discussion board. You bring it a problem, people help. It was never built to be your news feed, and its own regulars will tell you that.

Our take, as the biased party

That's what the threads say. This next bit is just us.

r/PPC covers every platform and every industry. That's the whole point of it, and it's why it works. It's also why it's not the first place we'd send someone with a Merchant Center disapproval on a fashion catalogue. A B2B lead-gen agency and a jewellery brand are asking different questions even when both type "Google Ads". A general room has to serve both.

So we built the narrow one. Google Ads eCom Lab is free, 1,100+ D2C and dropshipping operators as of July 2026, Google Ads for ecom and nothing else. It's built on what we see across 200+ live ZenoX client accounts and €200M+ in tracked sales.

We're not going to tell you it's better than r/PPC. It's 900 people against 273,000. It's narrower on purpose, and narrow is only an advantage when your problem is narrow too.

r/PPC members

~273,000

eCom Lab operators

1,100+

Tracked sales (eCom Lab)

€200M+

r/PPC is where you learn that PPC is hard for everyone right now. That's genuinely useful. It's just not the room that tells you which of your products is eating budget before the day is out.

Where each one fits

Read one, join the other

Join r/PPC. It's free, it's active, Google itself has taken questions there, and it will make you a better marketer. We're an agency telling you to go read the free thing first, and we mean it.

Then, when the problem is a product feed or a Performance Max asset group and you want people running the same kind of account as you, our room is there. Free too. Judge it on whether it answers your question.