Trilogi Alternative for Google Ads Performance (2026)

If you are searching for a Trilogi alternative, get one thing straight first - what Trilogi actually is. It changes the whole question.

Trilogi (also appearing as TLG Commerce) is a Spanish ecommerce agency founded in 1999 - "founded when no one believed in eCommerce", as their site puts it. Their own about page describes the company as "exclusively dedicated to the development and implementation of online stores." Store builds. Migrations. ERP integrations. A dedicated eCommerce-in-China service with WeChat mini-programs. That is a platform builder - a genuinely experienced one - with marketing services, including Google Ads, offered alongside.

So the honest question is not "who is better". It is: are you hiring for a build job, or a growth job? I run ZenoX Media, which exists only for the second one.

	ZenoX Media	Trilogi
Core identity, their words	Google Ads agency for ecom brands	Development of online stores
Service lines	One	15+, from builds to China entry
Ads results shown	Named clients on camera + Trustpilot	Headline stats, no client names
Ads pricing	Published: 10% down to 6%	Not published
AI on the account	Eight in-house systems	Not advertised on their ads page
Contract	Month to month, no lock-in	Via project contact form

Where Trilogi genuinely earns respect

Twenty-five years of continuous ecommerce work is not luck. Their platform engineering is real - builds, replatforms, uptime SLAs, ERP and CRM integrations. Their China capability is something almost no European agency can offer. And their Google Ads arm holds genuine Premier Partner status, which their site notes only 3% of agencies in Spain achieve.

If your store needs to be built, migrated, or launched into Asia, they are a serious technical partner.

Why performance is a different craft

Here is the quiet problem with ads-as-a-service-line: a platform company's incentives point at platforms. The build is the flagship. The retainer work orbits it. Google Shopping performance is its own discipline with its own feedback loops - feeds, product-level bid decisions, hourly drift, seasonal pivots. It rewards obsession, and obsession does not split fifteen ways.

And check the proof the same way you would check ours. Their ads page carries headline stats - an 800% average ROAS among them - shown without client names or date ranges as of 17 July 2026. Not false, just unverifiable. Our standard runs the other way: named clients on camera, a public Trustpilot profile at 4.8 from 38 reviews, and no context-free ROAS claims at all - because a ROAS number without margin context tells you nothing.

The engine on every account

At ZenoX, focus took the form of software. We built eight in-house AI systems that run on every account we manage, because willpower alone cannot watch 200+ stores.

Three examples. Feed Intelligence generates your Shopping feed straight from your Shopify catalog and validates it against Merchant Center rules before anything reaches Google - fewer disapprovals, a stronger feed score, from day one. Performance Labelizer sorts every product you sell into five buckets - Champion, Potential, Sleeper, Waster, Zombie - so budget follows the products that earn it instead of peanut-buttering the budget across the catalog. And Anomaly + Self-Heal scans every account every hour for spend spikes, sharp ROAS drops, zero-conversion days, and tracking breaks. The obvious repairs happen automatically. The rest ping a human before you ever notice.

A generalist agency cannot justify building any of this, because ads is one line on a long menu. When ads is the whole company, the tooling is the company.

What switching actually costs

Less than you think, and you can check every number before a single call. Pricing is published in full: 10% on the first 10,000 euros of monthly spend, sliding down to 6% above 150,000. The contract is month to month. No lock-in, no exit clause, no hostage math. The account and the data are yours - they were built in your name, and they stay in your name if you ever leave. Across 200+ brands that model has generated over EUR 200M in client revenue, and the receipts are named clients on camera, not anonymous screenshots.

And the two models can coexist. Some brands genuinely should keep a platform partner for the build and hire a performance specialist for the Shopping growth. We work alongside developers all the time. Clean division of labor.

Rate card

10% to 6%

Contract

Month to month

If a builder runs your ads today, the test is simple: put a specialist next to them for a month and let your own numbers decide. You risk no lock-in and you keep everything that is yours. The full breakdown is on the ZenoX vs Trilogi comparison.