Case study · Fashion · Multi-channel
ROAS at Nine, Ten, Twenty Plus
Day-one campaigns printing. Google finally outpacing Meta on a brand that had ignored it for years.
Monthly revenue
From €26.0K
ROAS
From 2.9x
Monthly spend
From €9.0K
Engagement
From Day 0
What we changed
The Spec Sheet, Not the Sales Pitch
Every lever pulled on this fashion · multi-channel account, in the order the story tells it. No move listed here that the story does not show.
- 01
Brand search defended first - search hygiene before volume
- 02
Cleanest feed the catalogue had ever shipped, before launch
- 03
Performance Max launched with pre-built audience signals
- 04
Bottom-funnel Search campaigns carried the high-ROAS tail
The story
How fashion · multi-channel actually scaled.
- 01
Already winning on Meta
Matt was leaving real money on the table by skipping Google. The thesis: high-intent buyers were Googling his brand and finding noise instead of his store. Search hygiene first, then PMax volume.
- 02
Day one, ROAS 5+
Pre-built audience signals, brand search defended, Performance Max launched against the cleanest feed his catalogue had ever shipped. The first two weeks did not feel like onboarding.
- 03
ROAS 9, 10, 20+ tail
The headline is the median. The tail had Search campaigns hitting 20+ ROAS on bottom-funnel terms. Smart Bidding had inventory worth chasing.
The curve, knowing what happened
Day one, campaigns were printing. ROAS at nine, ten, twenty plus. Zero guesswork. Done-for-you.
Drop the URL on WhatsApp. We pull your account up live on a thirty-minute call and show you which leaks would get fixed first.
If we cannot scale you, we say so on the call. No retainer trap. No pressure.